1.What two conventions have I used & Why?
A lot of direct address has been used such as the woman looking at you and the word "your" makes it more personal and makes the reader more wanting to read that article. The articles in the magazine move themselves towards parties and people who are setting up parties and going to them, this is proven by the titles "gift guide" and "your party dress code". The model on the front has a story, this makes the story more personal to the reader. There is also a story about how a woman got through her time in prison and how she got through it, this is not something to aspire to but could prevent the reader from doing something and if the reader is going through a rough patch they could read it because it could be help as it is a similar event.
2.What are the effects of my Layout, Typography, Colour choice and Language Choice
The layout is asymmetrical by colour as there is a big red block on the left and a blue on the right. The key words of each story is highlighted in bold, for example in the title "Your party dress code" the word party is highlighted in a red font, possibly to show the passion or the increased physical activity that often happens at a party, also the font used for the word party is serif, this could suggest the opposite to what the font colour suggests but as the article is about choosing the parties dress code so it nicely links in with the article.
3.What issues of representation have I presented?
The article about dresses for any occasion and about sexy low key may put pressure on women to wear dresses or that women are expected to wear dresses.